Former EA CEO Says Free-to-Play Games Don't Have to Feel Bad

Former EA CEO Says Free-to-Play Games Don't Have to Feel Bad   Electronic Arts' former CEO John Riccitiello has said that there's a right way to monetize the free-to-play model without annoying players."Nobody feels bad about going to the bowling alley and paying for time or per game. Nobody feels bad about going to the old style arcades and paying to play," Riccitiello said in a recent report from Game Monetization USA (via Games Industry International). He explained that players feel ripped off when the thing they're paying for isn't central to what they're trying to do in the game, or if it's trying to take money away from them too fast.Read more >