EA Hires Starbucks Exec to Bolster Marketing Efforts, Help Company Become "Player-First"

EA Hires Starbucks Exec to Bolster Marketing Efforts, Help Company Become "Player-First"   In a bid to bolster its marketing efforts, Battlefield and Mass Effect publisher Electronic Arts has announced the hiring of former Starbucks executive Chris Bruzzo to become its chief marketing officer. EA CEO Andrew Wilson announced the news in a statement posted on the company's website. He says Bruzzo will lead marketing and communications efforts across web and digital platforms, all in the name of helping EA become a "players-first" company.Read more >